Turf Club
ROLE
Creative Direction, Sound, Visual Storytelling
SUMMARY
Led the successful reimagining and rebranding of a local Twin Falls, ID landmark into a swanky steakhouse and speakeasy, guiding a premier hospitality development team through launch and managing all day-to-day 360 marketing efforts.
DELIVERABLES
Developed an overarching creative direction for the new construction project, unifying all brand elements under a cohesive vision.
Created two distinctive Brand Kits and Brand Book Suites—one for the restaurant, the other for the speakeasy.
Designed and produced all in-restaurant collateral, including menus, napkins, coasters, and more.
Built and wrote copy for the official website, aligning tone and visuals with each brand identity.
Produced two seasons of a docuseries covering the build and grand opening, including reels, photography, and video content.
Executed SEO strategy and dynamic digital marketing initiatives, including email campaigns and newsletters.
Directed out-of-home marketing efforts with targeted mailers, billboards, and print placements.
PRESS
Magic Valley Behind the Business - KMVT
TEAM
Project Manager: Samantha Hanlin | Photo: Thomas Teal | Video: Matt Tomac | Photo Assist: Nathaniel Perales | SEO: Daniel Winiger | Graphic Design: Zack Custer & Maddy Pease | Brand Strategist: McKenzie Phelan | Web Design: Spacetype
LESSONS
How to weave a brand narrative through the right marketing touch points.
How to dive into client materials and craft something that excites everyone.
The importance of direct, actionable communication with the creative team, especially when the clock is ticking.