All Knowledge Is Within You

ROLE

Sound Design, Directing, Writing

SUMMARY

Rick Rubin issued a 72-hour challenge for creatives to repurpose content from tetragrammaton.com into Instagram reels to promote his podcast, with a coveted internship with Rubin himself on the line.

The esoteric nature of his brand immediately sparked ideas with a ritualistic bent. Also, I thought it’d be funny if Rick saw my bum and given how the submissions worked, I’m fairly certain he did.

TEAM

Camera: Samantha Hanlin | Color/Edit: Yellowbox Films | V/O: Taune Lyons | Music: “Minism” by Taylor Deupree