The Kennedy’s
ROLE
Sound Design, Score, Writing
SUMMARY
The Kennedy’s is a creative incubator based within the walls of Wieden + Kennedy .
In order to be admitted to the program, applicants were asked to make something by answering these five questions.
What are you?
Can you show us how you’re rich?
How would you make an object in your bedroom famous?
Can you create a character and introduce us to them?
What would you like to make that you don’t have resources for right now?
Below is the submission that opened the door.
LESSONS
Worked on briefs for HP, Samsung, Old Spice, Corona
Learned to craft ideas from Creative Directors: Jarrod Higgins, Jim Riswold, Freddie Powell, Christen & Bertie, The Nicks, Don Shelford, and others.
Redefined my concept of what makes an idea exceptional