Microsoft
ROLE
Sound Design
SUMMARY
"Where Ideas Collide" is about spreading the message that Microsoft’s core tools are accessible to everyone, free of charge.
We began with a nostalgic nod to Microsoft’s legacy products, drawing from a rich sonic library to ground the experience in familiarity. We produced a one-minute spot along with other shorter social cut downs.
AGENCY
TEAM
ACD: Jessica Kaldem | Design Director: Christoph Reichert | Senior Producer: Samantha Hanlin | Strategy: Brian Larson | Writing: Melita Little | Design: Michael Wood, Robby Day, Keya Shah | Motion: Raphael Pazoumian
LESSONS
Leverage legacy thoughtfully
Details enhance immersion
When sound and visuals are in sync, the result feels natural and elevated