Haikumi
SOUND DESIGN + SCORE
A composition centered on the melody of Apple’s most iconic ringtone for a haiku to haiku messaging app.
Director: Albert Choi | Camera: Josh Park | Edit: Anders Lund | Color: Joint Editorial
LESSONS
How to strip a concept down to its bare bones for maximum emotional punch.
Tactful feedback propels a concept forward.
Fast, Cheap, and Good… pick two.