Microsoft 365
Sound Design | Mix
"Where Ideas Collide" is about spreading the message that Microsoft’s core tools are accessible to everyone, free of charge. We produced a one-minute spot along with shorter social cutdowns.
We began with a nostalgic nod to Microsoft’s legacy products, drawing from a rich sonic library to ground the experience in familiarity. Each animated cue was carefully paired with complementary tones, ensuring the music remained fluid and cohesive. The main soundtrack was enhanced to follow the rhythm and contour of the on-screen action, creating a seamless audio-visual connection.
Agency: Instrument | ACD: Jessica Kaldem | Design Director: Christoph Reichert | Senior Producer: Samantha Hanlin | Strategy: Brian Larson | Writing: Melita Little | Design : Micahel Wood, Robby Day, Keya Shah | Motion: Raphael Pazoumian
Valuable Lessons:
Leverage legacy thoughtfully
Details enhance immersion
When sound and visuals are in sync, the result feels natural and elevated