RESUME

Brand Strategist | Art Director

SUMMARY

With experience leading end-to-end content creation and developing emotionally resonant brand narratives, I’m no stranger to execution. But my strength lies in thinking long-term: building brand systems and symbols that endure beyond trends.

CORE

Brand Architecture & Identity Systems | Creative Direction & Production | Sonic Branding & Audio Storytelling

CO-FOUNDER // BRAND LEAD

[Public Space] - Portland, OR | 2024 – Present

Co-founded a strategic agency aligning architects with mission-driven third space projects—purposeful environments that prioritize human need and long-term viability.
Led brand positioning and messaging
Developed a phased client engagement model: audit, strategy, and execution. Tailored to improving SEO performance and lead generation for architecture firms over a six-month optimization timeline.

CO-FOUNDER // BRAND STRATEGIST

[MOAO] – Twin Falls, ID | 2023-24

Co-founded a boutique creative agency to develop and launch a craft cocktail lounge, steakhouse, and speakeasy.
Led brand development from concept to execution: chef selection, menu curation, and narrative strategy.
Produced and directed a docuseries capturing the story and evolution of the business.
Built the brand’s visual and verbal identity to reflect cultural richness and local character.

CREATIVE EXPERT

[Wieden+Kennedy] “The Kennedys” – Portland, OR | 2020–21

Collaborated on brand campaigns for global names including Old Spice, Samsung, and HP.
Developed creative concepts, wrote campaign copy, and contributed to cross-channel content production.
Participated in W+K's immersive incubator program focused on storytelling and brand voice development.

SONIC BRANDING & MEDIA CONSULTANT

[Soft Power Line] Freelance / Various Clients | 2015 – Present

Produced audio identities and sound design for apps, podcasts, and 360° VR experiences
Remastered LPs and collaborated with producers like Lee Popa (Tool, Ministry).
Advised startups and creative teams on the role of sonic branding in building emotional brand equity.

EDU

B.S. MARKETING

W.P. Carey School of Business, Arizona State University

Ranked #1 nationally during attendance
Focus in strategic marketing, consumer behavior, and brand development

SKILLS