ABOUT
Branding isn’t just made of shapes and slogans. It’s something quieter. Something that lasts. Not noise, but structure. Symbols chosen with care, carried over time.
The brands I’ve come to respect aren’t just the ones with Super Bowl commercials. They’re the ones built slowly, with intention. Layer by layer, like memory. Not just to be seen, but to be understood.
This site is a record of how an idea becomes a message, and how a message becomes identity. Working with startups, institutions, and cultural spaces, I’ve helped give form to ideas meant to endure.
RESUME
Brand Strategist | Art Director
Portland, OR andrewj.pdf@gmail.com
SUMMARY
With experience leading end-to-end content creation and developing emotionally resonant brand narratives, I’m no stranger to execution. But my strength lies in thinking long-term: building brand systems and symbols that endure beyond trends.
CORE
Brand Architecture & Identity Systems | Creative Direction & Production | Sonic Branding & Audio Storytelling
XP
CO-FOUNDER // BRAND LEAD
[Public Space] - Portland, OR | 2024 – Present
Co-founded a strategic agency aligning architects with mission-driven third space projects—purposeful environments that prioritize human need and long-term viability.
Led brand positioning and messaging
Developed a phased client engagement model: audit, strategy, and execution. Tailored to improving SEO performance and lead generation for architecture firms over a six-month optimization timeline.
CO-FOUNDER // BRAND STRATEGIST
[MOAO] – Twin Falls, ID | 2023-24
Co-founded a boutique creative agency to develop and launch a craft cocktail lounge, steakhouse, and speakeasy.
Led brand development from concept to execution: chef selection, menu curation, and narrative strategy.
Produced and directed a docuseries capturing the story and evolution of the business.
Built the brand’s visual and verbal identity to reflect cultural richness and local character.
CREATIVE EXPERT
[Wieden+Kennedy] “The Kennedys” – Portland, OR | 2020–21
Collaborated on brand campaigns for global names including Old Spice, Samsung, and HP.
Developed creative concepts, wrote campaign copy, and contributed to cross-channel content production.
Participated in W+K's immersive incubator program focused on storytelling and brand voice development.
SONIC BRANDING & MEDIA CONSULTANT
[Soft Power Line] Freelance / Various Clients | 2015 – Present
Produced audio identities and sound design for apps, podcasts, and 360° VR experiences
Remastered LPs and collaborated with producers like Lee Popa (Tool, Ministry).
Advised startups and creative teams on the role of sonic branding in building emotional brand equity.
EDU
B.S. MARKETING
W.P. Carey School of Business, Arizona State University
Ranked #1 nationally during attendance
Focus in strategic marketing, consumer behavior, and brand development
SKILLS
Adobe Creative Suite | Figma | Google Analytics | Pro Tools & Logic Pro X (Advanced) | Strategic Communication | Creative Production | Brand Architecture Understanding | Long-Term Visionary Thinking | Team Collaboration & Creative Leadership